Company’s Growth Strategy in Russia
Fields of the Project
Project's description
Development and delivery program of profitable Firm's growth
Firm
Turnover above 50m Euro. Pharma and FMCG industries
Location, language
Russia. Russian and English languages in parallel
Role
52 months
Lenght of the Project
CEO
Results
Company growth Sales increase
- Products' portfolio restructuring
- New products contribution to the Growth at the level of 30%
- Implementation of distribution system supported by deployment of Regional sales offices
- Sales growth of 25- 30% per annum
Operational efficiency Operational profit
- Incremental sales growth along gradual deployment of Regional offices.
- Launch of new products of better profitability and in new market niches
- Operating profit increase from 7% to 20% of Net sales
Alignment Change management 3 x T Team Track & Try
- Deployment of Corporate governance based on Central office- Regional offices
- Central office- central functions of competitive advantage character supporting Regional organizations
- Regional offices - Managing and delivery teams in the Regions based on geographicsl Sales management of the Firm's portfolio.
Crisis management program
Implemented Crisis management procedure. Management tool the regulated as well as any industry can hardly function without.
