Blue Ocean strategy – development
Fields of the Project
Project's description
Development of a Firm repositioning by Blue Ocean Strategy methodology
Firm
Turnover above 170 m Euro
Location, language
Poland. Polish language
Role
4 months
Lenght of the Project
Interim manager. Blue Ocean Strategy team leader.
Results
Repositioning of the Firm's portfolio
Reconstruction of Firm's market boundaries developed. Reconstruction of the Firm's market boundaries developed based on the methodology of Blue Ocean Strategy. New competitive advantage developed- new competing factors decided.
Development of Innovative products's concepts
Repositioning of the Firm's portfolio based on the methodology of Blue Ocean Strategy developed. Several new products' concepts developed inside the frames of repositioning. Products' concepts based on the new competing factors.
Alignment. Mentality shift for implementation
Blue Ocean Strategy's team consisted of above 20 employees worked in line with the principle of Three "E": Engagement, Explanation, Expectations' clarity. This approach helps to build Alignment to replace silo operating mode.
