Blue Ocean Strategy x 3 – development and implementation
Fields of the Project
Project's description
Three fold development and implementation of Blue Ocean Strategy
Firm
Turnover above 50m Euro. Pharma and FMCG industries.
Location, language
Poland. Polish language
Role
24 months
Lenght of the Project
CEO
Results
Company growth Impementation of the Firm repositioning
- Value innovation and new market niches designed. Firm's market boundaries reconstruction.
- New products launched in the new niches
- 20% turnover share of new products
- Existing portfolio - competitive strategy and operational perfectionin
Company growth Implementation of New products development process
- New competitive advantage designed
- New competing factors designed
- Process of New products development for the new niches deployed
Operational efficiency New products Balance of market and costs perspectives
- Products development driven by economical and market perspectives in parallel. COGS driven by the level of Strategic market price.
- Products development - market aspects. New products driven by Value innovation based on the new competing factors
Alignment Change management
- Mentality shift from silo to Team work
- A shift from the Firm which had been sales driven to the Firm which had become marketing driven
- A shift from directive organization culture to Innovative culture
PR aspect advantages
- New Blue Ocean Strategy based products awarded at the international food exhibitions
- MBA dissertations are defended with the subject of the Firm's Blue Ocean Strategy repositioning